API Experience Hub Overview
API Experience Hub provides a unified portal for discovering and consuming APIs and AI agents. You can use it as an internal user, a partner, or an external developer.
Service providers can share, promote, and engage with their developer community. Developers and partners can find, explore, and consume services designed anywhere from a single place.
API Experience Hub is the next-generation evolution of API Community Manager for creating and managing portals. The portal administrator can use out-of-the-box templates to build developer portals in minutes and publish services like agents, APIs, LLMs, and MCP servers from Anypoint Exchange to any audience. Anypoint Platform fully manages the portal deployment, administration, and the catalog and user management options so you don’t need any Salesforce knowledge to start.
API Experience Hub provides the following advantages for:
Portal administrators:
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Set up portals quickly and easily
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Onboard services and setting version visibility
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Manage users and access requests from guest users
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Preview and iterate on the portal
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Perform advanced customizations using Salesforce Experience Builder
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Enable Chatter Feed tracking to engage with your portal community
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Use Google Analytics to gain valuable insights into how consumers are using your services and portal
Developers:
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Self-service experience to discover services and build applications
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Request access to an instance to register a client application
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Interactive documentation to understand how to use and integrate services
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Customized and connected hub to interact with services
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Collaborate with members of the portal community
Watch the API Experience Hub Product Spotlight video to see a quick overview.
Steps to Create a Portal
An administrator can create a custom portal using these steps:
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Connect to a Salesforce instance.
The instance can be a new or existing Salesforce organization. To connect, specify the environment type and enter the custom Salesforce domain if you have one, log in, allow the permissions, and confirm the account.
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Set up your portal.
Once you connect to Salesforce, choose how to set up the portal and style the portal’s out of the box pages with logos, fonts, color schemes, and more.
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Manage your portal.
Manage the catalog by adding services from Exchange and setting the visibility for the versions. Manage users by approving access requests from guest users.
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Publish the portal.
Publish the portal to make it available to your community.
Portal Pages
Each API Experience Hub portal includes a Home, APIs page, and an API Details page. The portal administrator can customize each page to fit the organization’s needs. For more information, see Setting Up the Portal.
The portal includes these template pages:
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Home
The Home page includes the banner image, portal title, Carousel, and navigation to services by type and serves as the landing page of the portal. The Carousel offers consumers a preview of the most recent services added to the portal. Each card contains the service name, icon, type, and description. When selected, developers can view all the information about a service on the API Details page.
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APIs
The APIs page contains a catalog of all the services in the portal. Developers can search and filter the catalog. When selected, each card in the catalog shows the API Details page.
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API Details
The API Details page shows the metadata about the service, including the name, description, type, version, lifecycle states, and the email of the contact for the service. The details page includes the overview and the service documentation. The overview panel reflects the overview page created by the admin of the service in Anypoint Exchange. The documentation panel includes an interactive console for developers to read the service documentation and test the service. Developers can read the summary, methods, endpoints, and authorization sections as defined in the API specification.
Product Integration
API Experience Hub is integrated with the following products:
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Anypoint Exchange
Exchange is a catalog of reusable assets such as services, policies, agents, APIs, LLMs, and MCP servers, API spec fragments, API groups, templates, examples, custom assets, and integration assets such as connectors. Within API Experience Hub, portal admins can curate their portals by importing services from Exchange. For more information, see the Anypoint Exchange.
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Salesforce Experience Cloud
API Experience Hub is powered by Salesforce Experience Cloud and provides customization and branding capabilities your developer audiences. For more information, see Customizing Your Portal Using Experience Builder.